Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old. From the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. Today, I'll be exploring how email marketing has evolved for the average...
Hey everybody! Its 2019 and we’re back in business! (Though to be honest, we never really stopped). We’re looking forward to finding out what this year holds for us. Let’s have a look at an aspect of email marketing we think is going to change...
Once a client of ours has decided to run a campaign of promotional emails, approved a design and selected their audience, without doubt the most common question we get asked is; “When is the best time to send”? Best Time to Send Promotional Emails There is a common...
We previously spoke about aspects of digital email marketing that Merrehill focus on when implementing our campaigns. The world of digital email marketing is a complicated beast and I couldn’t fit every hint and tip into the last post so were going to revisit them...
The Concept of Email Marketing Personalisation At Merrehill, we're proud to say we create effective email marketing strategies for businesses. We do so by keeping ourselves organised and focused on delivering a top quality product. To make sure email marketing is as effective as possible, it's...
Quite often we’ll prepare a design for a client and they are a little underwhelmed. They were not expecting to see an email written in the style they’d send a standard email via their Outlook (other platforms are available). This is because we tend to favour...
Ever sent an email campaign and been left utterly deflated by no leads and a low open rate? You know the problem. You decide you’re going to run an email marketing campaign to your clients, or potential prospects. Then you choose your audience, set up a...