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I saw a brilliant Tweet last week. It read, “Emails are like billboards. They get seen at 75mph. If you can grab them in about one second, they'll take the next exit, and then you can tell them more. Say less, better.” Spot on, I thought. It resonated...

How many email newsletters do you subscribe to? And how many do you actually read? An email newsletter can be a great way to tell your customers about the latest products, services and developments in your business. But a bad newsletter will do little more than...

With millions of users leaving WhatsApp, we’ve been thinking about the fleeting nature of online tech trends. Thank goodness email is here to stay, making it the perfect channel for your short, medium and long-term marketing strategies. The WhatsApp news would have been unthinkable a year ago. But...

Our CRM went down on Monday morning and did not show its face until later that afternoon at 4pm. This is where our sales team arrange and organise all their calls, add orders and put in design requests. Where our design team pull out all the necessary...

Happy New Year! I hope you had a nice break over Christmas. So here we go again. A brand-new year and a brand-new lockdown. The latter, of course, brings its own challenges. Worse for some than others. My personal situation is that I’m back working from my bedroom the...

Quite often, a client will ask me something along the lines of: “How did my campaign perform?” “How are the results looking?” “Looking at the report, are these figures good?” I always take it as a compliment that clients (generally) respect my knowledge and experience. That they look to me...