To create a successful email campaign, you need a team of specialists! Luckily, that's exactly what we have here at Merrehill. Currently, we're a large enough email marketing company to manage millions of targetted messages every week for a range of clients in a variety of...
So, what happens first? Included in our Email Marketing service we allocate a dedicated Account Manager who works with you on your campaign. Not only do they spend time working with you to establish what your product or service is but also who your target audience...
Wondering why email design is so important? Content and design go hand in hand! Whilst it's important the content of your email is not only relevant and informative, it's also vital to have a great design. To some, design can be an afterthought, but we believe a...
Out with the old, in with the new! With Autumn quickly approaching we thought we'd take some seasonal inspiration and talk about the importance of change and renewal. When it comes to email marketing, your list must be clean. To ensure that your emails are going to...
Email marketing has always been one of the most popular marketing channels. Probably because of the huge ROI it yields for businesses. It has gained serious popularity as creative options have reached new heights with the advancements in email design. Also, most businesses make great...
Email Marketing Delivers the Best ROI What are the benefits of marketing through emails? If your company or business isn’t utilising emails for your marketing, should they? The answer is yes. To get the highest ROI, marketing through email is the way to go. Advertising specifically through...
Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at...
What Are Trigger Emails? Trigger-based emails are emails that are sent out automatically based on user behaviour. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. The data behind trigger emails shows us...
The Amount of Emails Being Opened on Mobiles is Going Up and Up In 2012, 27% of all marketing emails were opened on a mobile device. By 2014, that number jumped up to 42%. Now, it’s as high as 61%. Thats a high rate of growth...