Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at...
Email Marketing Delivers the Best ROI What are the benefits of marketing through emails? If your company or business isn’t utilising emails for your marketing, should they? The answer is yes. To get the highest ROI, marketing through email is the way to go. Advertising specifically through...
What Are Trigger Emails? Trigger-based emails are emails that are sent out automatically based on user behaviour. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. The data behind trigger emails shows us...
The Amount of Emails Being Opened on Mobiles is Going Up and Up In 2012, 27% of all marketing emails were opened on a mobile device. By 2014, that number jumped up to 42%. Now, it’s as high as 61%. Thats a high rate of growth...
Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old. From the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. Today, I'll be exploring how email marketing has evolved for the average...
Hey everybody! Its 2019 and we’re back in business! (Though to be honest, we never really stopped). We’re looking forward to finding out what this year holds for us. Let’s have a look at an aspect of email marketing we think is going to change...
Once a client of ours has decided to run a campaign of promotional emails, approved a design and selected their audience, without doubt the most common question we get asked is; “When is the best time to send”? Best Time to Send Promotional Emails There is a common...
We previously spoke about aspects of digital email marketing that Merrehill focus on when implementing our campaigns. The world of digital email marketing is a complicated beast and I couldn’t fit every hint and tip into the last post so were going to revisit them...
The Concept of Email Marketing Personalisation At Merrehill, we're proud to say we create effective email marketing strategies for businesses. We do so by keeping ourselves organised and focused on delivering a top quality product. To make sure email marketing is as effective as possible, it's...
Quite often we’ll prepare a design for a client and they are a little underwhelmed. They were not expecting to see an email written in the style they’d send a standard email via their Outlook (other platforms are available). This is because we tend to favour...