As well as the very targeted campaigns we run whereby we identify your audience from our database of over one million records by industry, geography and size, we also run campaigns for around 30 of what we call our “mass-market” clients. These are our “bread and...
So, for the majority of us, we’re heading into another lockdown tomorrow. You cannot help but compare this to last time. My mind instantly jumps back to that fateful Sunday night in March when the announcement came. A mad dash to the office, grabbing everything we needed for...
Having not come up with any great ideas or decent analogies for this week’s blog, I thought I’d share a brief history of Merrehill and how we got to where we are today! We, the founders, previously worked in reselling software, predominantly MS products. When changes were...
It was our birthday last week. 15 years of Merrehill! I only noticed when I started receiving ‘Happy anniversary’ messages on LinkedIn! ‘Lee Shore is celebrating his 15th anniversary at Merrehill.’ This coincided with an interesting post that I got involved with on LinkedIn. A connection of mine was talking...
One of the many, many, many benefits of email marketing is longevity. Believe it or not, people keep hold of emails they consider they may need in the future. We know this because we see it time and time again. Replies to emails starting, ‘You emailed me x...
Want to know if email marketing works? Offer something free of charge. If you’re targeting the right audience with a product that they can make use of at literally no expense to them, you will be inundated with replies/enquiries. We don’t recommend this, of course, but it does...
The truth is, we don’t know. Those of you who have spoken with us will know we never answer this question either – dangerous territory. There are too many variables from campaign to campaign to even bother measuring an ‘average’: Different products. Different audiences. Different timings. Ultimately, if we’ve got the...
It’s been 838 days since GDPR came into the force in the UK, and we still get asked daily from clients, and recipients, how we “get away with it”! “How can you still send emails for us with all that GDPR stuff?” “Why have you sent me...
“I usually delete these types of emails, but it just so happens…” “I don’t respond to emails, but your email has landed at just the right time.” “Your timing is impeccable…” These are some of my favourite sentence-openers. You would not believe how many leads we see coming in...
A big part of what we have to do is manage expectations. Quite often, we’ll quote a prospect on an average volume of, say, 10,000 records. “Ok, so can we conservatively expect a 1% lead response then?” is a question I’ve heard multiple times over my 15...