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Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at...

What Are Trigger Emails? Trigger-based emails are emails that are sent out automatically based on user behaviour. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. The data behind trigger emails shows us...

Quite often we’ll prepare a design for a client and they are a little underwhelmed.  They were not expecting to see an email written in the style they’d send a standard email via their Outlook (other platforms are available). This is because we tend to favour...