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I received an interesting reply to a LinkedIn ad last week. It was in response to one of my ads promoting email marketing. The respondent was, in their opinion, catching me out. He said: “Email marketing can’t be that good if you’re having to advertise on LinkedIn.” It was followed...

I saw a great quote the other day. From George Orwell, of all folk. I’m sure you’ve heard of him. He said: “Never use a long word where a short one will do.” This resonated with me. As a long-time despiser of corporate jargon firstly. And secondly, when I see campaigns using words only...

I received an email last week that made me chuckle. The subject line was “Guaranteed inbox delivery”. The email was in my junk folder. Oh, the irony. Definitely one for Alanis Morrissette. It was one of the emails selling “amazing” email delivery software. And with a list of “two million UK...

Day in, day out, we all receive emails with special offers. On my personal email accounts, these are sometimes of interest to me. These are brands I’ve subscribed to and actively signed up to receive offers from. But on my business account, a lot of emails I receive...

For many people, their birthday is their favourite day of the year. A personalised email from their favourite brand can make it even better. Research from Experian uncovered the advantages of sending birthday emails. Compared to other promotional communications, these greetings generate: A 481% higher transaction...

Writing an engaging introduction is no small task, but the success of your entire email marketing campaign just might depend on first impressions of your cold emails. It’s Not About You Most cold emails start by introducing the company or the person. While this seems natural and...

Stories are great for making your email marketing stand out. They’re an opportunity to show off the personality of your business and the people you work with while highlighting the real-life problems your product or service solves. Chapter 1 Begin by identifying your call to action. Once...

Wouldn’t it be great if your email could do your work for you while you’re out of office? Out of office emails present a great marketing opportunity. After all, they’ll be seen by a lot of the same people who receive your marketing emails. It’s commonly accepted...