A Brief History.
Having not come up with any great ideas or decent analogies for this week’s blog, I thought I’d share a brief history of Merrehill and how we got to where we are today!
We, the founders, previously worked in reselling software, predominantly MS products.
When changes were made in that industry, our margins disappeared, and quickly!
Time for a change!!
One thing we’d always been very good at was generating leads for ourselves, primarily via fax marketing, but we were also in early doors on the whole email marketing scene!
Well, “Let’s do this for others”, we thought! “It’s a skill. We’re good at it. Others can benefit from it, and we can make some money from it!”
The very first deal I closed was with a client who is still one of our biggest clients to this day!
The first few years were dominated by fax marketing. Around 2008, email marketing took over, and we’ve never looked back.
A couple of years after that we introduced the follow-up email to every campaign. This was a game changer.
In 2011, we moved from a converted garage in Macclesfield to serviced offices in Manchester. We’d decided it was the right time to look at growing the business and bringing in staff.
Ironically, we ended up hiring a few people from Macclesfield!
In October 2017, we moved back to Macclesfield to our wonderful office in a converted mill. It was still a mill when I looked at it, which meant I was able to give the brief on exactly how we wanted the office laid out.
Over the years, we’ve tried many different add-ons to email marketing: SEO, web design, PPC, data leasing, etc. Whilst doing a semi-decent job each time, we never quite achieved the effectiveness that we have with email marketing. We therefore decided to stick to what we’re good at and outsource the rest that we get asked for to trusted partners.
There are 12 of us in total across all departments now, and it’s the people of Merrehill who have enabled us to stand the test of time and keep delivering good results for our clients.
Not only are we good at what we do, we care about the results – genuinely.
Feel free to check out the staff and even have a poke around our office here.
If you have any questions about us, who we are, how we do what we do or how we can help you, let me know.
21st October 2020