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Author: Lee Shore

I received an interesting reply to a LinkedIn ad last week. It was in response to one of my ads promoting email marketing. The respondent was, in their opinion, catching me out. He said: “Email marketing can’t be that good if you’re having to advertise on LinkedIn.” It was followed...

I saw a great quote the other day. From George Orwell, of all folk. I’m sure you’ve heard of him. He said: “Never use a long word where a short one will do.” This resonated with me. As a long-time despiser of corporate jargon firstly. And secondly, when I see campaigns using words only...

I received an email last week that made me chuckle. The subject line was “Guaranteed inbox delivery”. The email was in my junk folder. Oh, the irony. Definitely one for Alanis Morrissette. It was one of the emails selling “amazing” email delivery software. And with a list of “two million UK...

Day in, day out, we all receive emails with special offers. On my personal email accounts, these are sometimes of interest to me. These are brands I’ve subscribed to and actively signed up to receive offers from. But on my business account, a lot of emails I receive...

I saw a brilliant Tweet last week. It read, “Emails are like billboards. They get seen at 75mph. If you can grab them in about one second, they'll take the next exit, and then you can tell them more. Say less, better.” Spot on, I thought. It resonated...

Our CRM went down on Monday morning and did not show its face until later that afternoon at 4pm. This is where our sales team arrange and organise all their calls, add orders and put in design requests. Where our design team pull out all the necessary...

Happy New Year! I hope you had a nice break over Christmas. So here we go again. A brand-new year and a brand-new lockdown. The latter, of course, brings its own challenges. Worse for some than others. My personal situation is that I’m back working from my bedroom the...

Quite often, a client will ask me something along the lines of: “How did my campaign perform?” “How are the results looking?” “Looking at the report, are these figures good?” I always take it as a compliment that clients (generally) respect my knowledge and experience. That they look to me...