Email marketing has always been one of the most popular marketing channels. Probably because of the huge ROI it yields for businesses. It has gained serious popularity as creative options have reached new heights with the advancements in email design. Also, most businesses make great...
Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at...
Email Marketing Delivers the Best ROI What are the benefits of marketing through emails? If your company or business isn’t utilising emails for your marketing, should they? The answer is yes. To get the highest ROI, marketing through email is the way to go. Advertising specifically through...
Once a client of ours has decided to run a campaign of promotional emails, approved a design and selected their audience, without doubt the most common question we get asked is; “When is the best time to send”? Best Time to Send Promotional Emails There is a common...
We previously spoke about aspects of digital email marketing that Merrehill focus on when implementing our campaigns. The world of digital email marketing is a complicated beast and I couldn’t fit every hint and tip into the last post so were going to revisit them...
The Concept of Email Marketing Personalisation At Merrehill, we're proud to say we create effective email marketing strategies for businesses. We do so by keeping ourselves organised and focused on delivering a top quality product. To make sure email marketing is as effective as possible, it's...
Quite often we’ll prepare a design for a client and they are a little underwhelmed. They were not expecting to see an email written in the style they’d send a standard email via their Outlook (other platforms are available). This is because we tend to favour...
Ever sent an email campaign and been left utterly deflated by no leads and a low open rate? You know the problem. You decide you’re going to run an email marketing campaign to your clients, or potential prospects. Then you choose your audience, set up a...