Just give it a whack!
Have you ever been watching TV, only to find that the batteries in your remote control are dead?
The logical thing to do would be to replace the batteries.
But you know, in reality, that’s not required yet.
No, you’ll hit the remote on your leg or the sofa side arm.
And it works.
A few weeks later it stops working again.
So you swap the existing batteries around and it works perfectly.
It’s the same with email marketing.
Trying different things until something works. Using what you already have.
Just like swapping around the batteries in your remote control, sometimes we need to experiment with different strategies and tactics to find what resonates with our audience and drives engagement.
The content, style and tone of your email can make all the difference in whether or not your audience engages with your message.
Here are a few ideas to get started:
Mix up your messaging:
If your emails have been falling flat, it's time to mix things up.
Try different messaging strategies to see what resonates with your audience.
Maybe you need to be more conversational.
Or perhaps you need to highlight the benefits of your product or service more clearly.
Test different formats:
The format of your email can also play a big role in engagement.
Try testing different formats to see what works best for your audience.
Maybe shorter emails with bullet points work better than longer, more detailed messages.
Use personalisation:
Personalising your emails can also increase engagement.
Try incorporating your recipient's name or tailoring your message to their interests or behaviour.
Try different calls to action:
Your call to action (CTA) is the most important part of your email.
Try different CTAs to see what gets the most clicks.
Maybe a button works better than a text link.
Or perhaps a sense of urgency in your CTA will drive more engagement.
Don't be afraid to experiment and try new things to find what resonates with your audience and drives engagement.
Or let us do it for you!
Thanks for reading,
Lee Shore
30th March 2023