Email Marketing
Email marketing is just one form of marketing. There are dozens. If you want more business, leads for sales staff etc. then you will be looking for some forms of marketing. But which ones? Here are the benefits of email.
- Very fast. You can put a design together and send an email to 20,000 prospects in one day.
- Responses for that email can be within minutes of the send starting.
- You can track how an email performs - reads, clicks - including which link they clicked on.
- You could design three designs, send them out on the same day to different parts of the list and monitor the responses to each send separately and see how each performs.
- It's much cheaper than most other forms of marketing - the least it can do is work out the best message and buttons for a mailing!
How many leads can you expect from email marketing?
Well, no one can answer that really. Certainly not on the first send! There are many factors involved and not all of them - on a single send - are under your control. Nevertheless you can get a reasonable idea from others who have been generating leads from email over years. Most report 2 to 5 per 5,000 delivered. Some key points to be aware of.
- Figures are much more stable over longer periods of time.
- Different industries get different results.
- Running regularly like each month gets better results than sporadic sends.
- A sequence of email messages that are connected works better.
- Useful information along with offers help.
If yours is a product that businesses will need and it's just a matter of where they get it from then regular sending - till you hit the need - will work. If it's more of an impulse you'll need to work harder on message and design - to get the lead.