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Once a client of ours has decided to run a campaign of promotional emails, approved a design and selected their audience, without doubt the most common question we get asked is; “When is the best time to send”? Best Time to Send Promotional Emails There is a common belief that Tuesdays and Wednesdays are the most obvious days to send promotional emails, because they’re in the middle of the week but that is not always the case. In our...

We previously spoke about aspects of digital email marketing that Merrehill focus on when implementing our campaigns. The world of digital email marketing is a complicated beast and I couldn’t fit every hint and tip into the last post so were going to revisit them now. Last time we spoke about how it was important to personalise emails to suite the recipient and how it’s a good idea to keep organised by segmenting your email lists based...

The Concept of Email Marketing Personalisation At Merrehill, we're proud to say we create effective email marketing strategies for businesses. We do so by keeping ourselves organised and focused on delivering a top quality product. To make sure email marketing is as effective as possible, it's important to focus on personalisation. Personalisation is Crucial Personalisation is a key part of an effective email marketing strategy. It allows your brand to make and instant, personal connection with your audience. It's...

Quite often we’ll prepare a design for a client and they are a little underwhelmed.  They were not expecting to see an email written in the style they’d send a standard email via their Outlook (other platforms are available). This is because we tend to favour a text-based, personalised email sent from a named person. But how do you know when to use this style, and went to go out with a full blown aesthetically pleasing email flyer.   To...

Ever sent an email campaign and been left utterly deflated by no leads and a low open rate? You know the problem.  You decide you’re going to run an email marketing campaign to your clients, or potential prospects.  Then you choose your audience, set up a platform to deliver through, design a fantastic looking email and pick the ideal date & time to launch the campaign.  The emails go out, and you hear nothing, not a jot. ...