Video Email
In today's audio-visual world of TV, DVD and BBC iPlayer it is time to look at getting your business promoted with the same medium. Whilst getting your own promotional video done can run into thousands of pounds Merrehill can help with a wide range of possibilities making Video Email possible now for much smaller companies. We have a range of possibilities from a 'videoette' using 'moving' still pictures and a voice over up to a full video shoot with actors as fits your requirements.
Video Email reaches further!
You can send out a standard Email with a link - for direct viewing and you should of course host your video on your web site. There is however other options with this design - youtube.com for a start. Not only does this open up another worldwide audience to your company directly but also, by making it public. Other web sites can add your Video Email to their site. This is good for them as they want content and you want your video out there being watched by as many people as possible. It is worth noting that he who sees your video or other promotion isn't necessarily the person who wants it - but he may well know someone who does. You'd be amazed how many deals are done because your business was mentioned by an 'irrelevant' person to someone who then became your client.
Video Email for complex things
Many of our clients have a problem communicating their product or service. Their service can be complicated and seem expensive when compared to others but only because what they are actually doing is a much better product with more work in it and in fact could work out cheaper etc. With many Email readers spending from 0.5 to 2 seconds on a promotional email you don't have much time to get the message across! This is very frustrating when you are sure that they would want to buy - if only they knew what it is that you have to offer. We have traditional ways to handle this with standard emailing or faxing but the latest and greatest has to be the video. The real bonus of Video Email is that many will watch a video for 20 to 30 seconds before deciding its not for them - this is 10 to 15 times longer! A huge piece of time in the marketing world. So if you put the key unique selling points and aspects of your service into that first 20 seconds you could have 'hooked' the prospect to watch the whole video and then - well, proceed to your website, call you up, email you (make all these things easy of course) at which point you've done your job and it's over to sales from there.
