Shooting Videos
While it is true that editing can do an enormous amount to make or break a promotional video one can equally appreciate that in Shooting Videos you can make the next stage of editing either impossible or very easy. An editor does need the material to work with and produce a competent video so it is important to give him the footage he can do something with.Shooting Videos is creative
Ask a professional crew who produce some of the best TV or film footage and they will tell you it is a creative skill - not a slavish depiction of 'reality' that gets the most striking scenes. Even some of the 'Life' footage showing plants growing in a piece of woodland over a year was actually made over two years in a studio using blue screens and a exactly reproduced set. Yet the final result looked fantastic and very much looked 'real' - probably more real in fact than if they had done time shutter shots at the actual woods - were light variation, wind and other variables would have reduced the shot to a meaningless blur and demonstrated nothing.
So how does this apply in Shooting Videos for your company. The key is to work out the salient points of why a potential customer should want your product, the primary barriers they may have to at least contacting you to talk about it and then address both in the video with your unique selling points - so they don't simply go to a competitor!
As your video, we shall assume, is presented as exactly what you do 'Lease Hire Cars from Joe Bloggs' or whatever, and as you have put it in front of a person or company who does or may want to actually lease a car we can further assume there is some slight interest at least in watching the video to start with. Having accomplished that much in the email or web design the next key job of the video itself is to quickly capture enough interest to keep your viewer watching while you deliver the message and explain why he should do business with you - NOW.
Help Sales when Shooting Videos
As a general rule later is never for many sales items - unless you are in the unusual position of having a complete monopoly on something people have to have. There are, most usually, competitors out there waiting to take your sales if you don't make them but leave a hot prospect 'thinking about it' when he should be signed up with you. So your video interestedly gets him informed and explains how your insurance is different and why it seems to cost more (but actually covers) or costs less (while still giving cover) and then finally explains why your prospect must act now or miss the opportunity.
If they don't act now you could loose all the work that has been accomplished so far. Over the next hour, never mind the next few days the need to buy will get pushed aside by all else happening in life and, worse perhaps, the competition may arrive and do the deal. Hence when Shooting Videos ensure it ends with action - in the case of marketing this is just sending the email or making the call. Then it is in the Sales departments hands to turn the lead into a result - but you do need them to make that contact and likely you'll want it geared to attract the right sort of client. We wouldn't recommend getting too fussy on this point though as in Marketing more is better when it comes to generated leads. Let Sales drop the inappropriate leads and just make sure there are plenty of good ones.
