Digital Online Marketing
This is a strongly expanding area - one of the few that is continuing to expand through the current recession - in 2009 there were 39 million people in the UK online and this is set to rise to 44 million by 2013. These people aren't just playing games and talking to each other - more and more are using the internet to find the goods and services they want and decide who to do business with. Merrehill is here to help you capture this growing market by helping you with your Digital Online Marketing.
Digital Online Marketing
It isn't just one thing, here is a few key aspects.
- Having a web site - a fairly obvious first step!
- Making it fast, attractive and functional
- Getting it to appear on page one of a Google search on your key phrases
- Directly telling your potential customers of the site
- Building your own targeted email, fax or mailing lists
Merrehill can help with all aspects above. We can design and host your website - whether it is a small three page 'I'm here' site or a larger interactive site using php & MySQL. We can do either and all shades in between to cater to your needs rather than our own.
Small is beautiful
You'd be surprised how well a small but well designed and attractive site can pull business over some vast and wordy affair - not many people spend a few hours reading a web site. The essence of Digital Online Marketing is precise targeting - taking the potential customer to exactly the data they want and then making it as simple as a phone call or a couple of clicks to get it. Easier for them and a better result for you too.
Digital Online Marketing and Video Emails
If you do have a complex product; rather than 5 pages of explaining why they should use your service (which most won't read anyway) is to use a video - either on your web site or as a link from a promotional email.
Today's customers are used to short informative Ads on TV and are more likely to stay the course if all they have to do is watch and listen. This gives you a chance to get your message across and really point out that your insurance, car lease or credit card etc. is not the same as all the rest but really is different.
This is often one of the most frustrating aspects for good companies delivering high quality service yet being out done by unscrupulous short lived companies that pretend to offer a good product that is in fact greatly inferior and not even worth the 'knock down' price they sell for.
Let Merrehill Ltd help with your Digital Online Marketing to get your message across to the people that matter - your potential customers.
