Design Video
Merrehill Ltd can help you develop a compelling video for your website or email to get your message across to your target market. Video is a fantastic medium to catch the attention of many audiences in the UK from teenagers to corporate markets. In these days of large band width internet connections and powerful PCs (even mobile phones can play videos today!) it is almost expected that you have a Design Video presentation for your company if you are at all serious about marketing your product.
Design Video options
The entry level Design Video option is where you provide or we get a series of good images - photographs that fit the message. Next we need a script that spells out the message you want to get across. Either yourself or we can hire an actor then read out the script so we have an mp3 recording of your message. Our technical people then put the pictures and script together, with music if that helps. The pictures pan and zoom to create the idea of movement and you now have a 'videoette' to put on your website and have email promotions link to it. This can be much more effective in getting out any message - especially a complex or high ticket product - to your target market. Most people are more willing to absorb data in this format over reading text and movement is always more attracting to the eye than a still picture.
The next level up in Design Video is to film - we have archive footage or you may prefer to have a shoot at your premises with your staff. We can, at your choice, get an actor to do the script and if your budget allows this can be someone famous - A list, B list - as it suits your needs. We're not making a movie - generally 30 seconds to a minute is best as in TV Ads but we can cater to whatever your needs are - perhaps a series of videos each explaining a particular product or service.
Script writing can of course be very important. If your business is simply telling someone the details of a credit card offer or a new nail gel then he who understands the product best will probably write the best script. It should always include contact details of course to make it easy for anyone who wants to get it or know more can do so easily - website address, email, phone and fax would be the standard ones you'd expect. Realise that although the video may be on your website to start with it may get 'copied' and put on other sites for their content. While your first reaction could be one of 'What a cheek!' and thoughts of suing - this is actually a great bonus in marketing - this campaign has now gone viral. The more this happens the more your Design Video spreads around the more people will see it - which is after all exactly what you want - and with no further effort from yourself!
The watch word of Marketing is to get a volume of promotion at all times - the more the better. But when you have that in hand it is then vital that you get in an increasing level of quality in that promotion with a good design Video is a great medium - we can help you make it work for you.
